LAX | Tuanle

LAX

Campaigns

If traveling and selfies are made for each other, airports are where the romance begins.

For its annual summer campaign “100percentLA,” Los Angeles World Airports (LAWA) recently issued an open call for Selfie Station Artwork – art that serves as a façade on blank walls in the public spaces around terminals 5, 6 and 7 at LAX. The campaign uses art and design to engage visitors while highlighting L.A. as an iconic, culturally diverse city with a unique aesthetic. Guests can pose in front of the designs for selfies that can be posted on Twitter, Facebook, Instagram or any other social media platform.

Bringing the fun, the live sense of Los Angeles to the audience by showing many famous destinations and landmarks, combining with the subject of traveling around. I took on the aspect of the highway forming the word “Los Angeles” that connected all of the locations.

It is the abstraction of the mini map of LA where cities, buildings, mountains, beaches and human elements are all harmonized.

Showing the famous cityscape

of Los Angeles and the beautiful nature inside the transportation. Combining these elements with

the idea of how we usually travel, and also the idea of having

fun, choosing, taking, editing

the scenario on the back of

the vehicle.