TUAN LE - GRAPHIC DESIGN
OVERWATCH* SHOWDOWN
Brand Identity, Advertising, Campaigns
Design identity and campaign for a hypothetical Overwatch's new game mode
Logo
This campaigns is a hypothetical project that introduces Overwatch Showdown has a new "battle royale" game mode which is an online multiplayer video game genre that blends the survival, exploration, and scavenging elements of a survival game with last-man-standing gameplay. This game mode is what the audiences have been waiting
from Blizzard in general, and in
Overwatch in specific.
Ad Campaign
Blizzard designed Overwatch to be playable by everyone. Overwatch’s gaming features simple controls and a fun experience for all ages. It encouraging the connectivity between players and their selected heroes. Overwatch is a home where all the players can be escaped from reality. Everyone can be themselves or another version of themselves by playing the game.
Editorial Advertising
Email Letterhead
Player Impact Rating
Gaming Hero Decals
Hero decals are the refreshing looks of hero names from Overwatch. They are designed and customized to the heroes characteristics and representative colors.
Heroes Logos
Website
Convention
Gaming Tools
Gaming Set
Gaming set are items can be purchased at Blizzard Gear Store. These physical merchandise are to celebrate the most dedicated fan’s achievements. This is a good way to blend the online and offline world through physical products.
(*) Overwatch is a trademark of Blizzard Entertainment, Inc., in the U.S. and/or other countries. Blizzard’s Trademark Rights. When using Overwatch’s Marks, characters and imagery, whether in whole or in part, I am acknowledging that Overwatch and Blizzard is the sole owner of the trademark, and that I will not in any way interfere with.
All goodwill that is derived from your use of any part of a Blizzard Mark exclusively inures to the benefit of, and belongs to, Blizzard. Lastly, with the exception of the limited rights to use the Blizzard Marks that are permitted under these Guidelines, I understand and agree that I am not granted any other rights of any kind, by implication or otherwise, to use the Blizzard Marks.