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PARASITE

Brand Identity, Campaigns

Redesign identity and campaign for a film directed by 92nd Acadamy Award's best director Bong Joon Ho

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The new look indicates the relationship between father and son from the film. Dark blue cold color contrasts with bloody red enhanced the mystery drama, thrilling, dark comedy genre of the movie.

 

The morse code from the lamp light is the message of the father sending out to the son when he is hiding in the bunker of the house. 

Main Poster

Variation Posters

New Identity

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