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TUAN LE - GRAPHIC DESIGN
PIERRE
Branding, Packaging Design
Identity and packaging for a unique, luxury California brand Merlot wine
Pierre means Stone in French. Out of three synergy that creates a great wine: human input, and grape variety, Pierre packaging design emphasizes the terroir and the minerality concept. Soil biology and microclimate inspired to create this unique pattern.
The brand name Alchemist Winemaker is designed in gold
with the shape of a thumb print suggesting the idea of the golden touch. Classy, independent and
stand out from the crowd are concept keywords.
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